Published By Cleartwo
15th November 2023
9:16 PMAfter 14 years of using a more mature logo, Nickelodeon decided to bring back its iconic Splat symbol, now enhanced with 3D technology for a bolder look. This year, the channel underwent a significant design overhaul. The new logo was initially revealed during the Nickelodeon Kids’ Choice Awards in March 2023, showcasing the return of...
Published By Cleartwo14th February 20248:18 PMMirinda has undergone a major makeover catered specifically for the Gen-Z audience, led by creative agency Buck and brand design agency Bulletproof. This refreshed look prominently features a sharp and expressive ‘M’ at the centre of its packaging, which aligns with the preferences of the younger generation.
Published By Cleartwo18th April 20244:22 PMOat Studio’s maximalist identity stands as the initial instalment in a series of rebranding efforts for event company Fifty Seven’s nationwide comedy festivals. The new identity promises to infuse each festival with a rich and vibrant experience, setting the tone for the upcoming events.
Published By Cleartwo4th August 20243:05 PMDuring a recent trip to Japan, artist Joseph Töreki frequently encountered “these absolutely perfect fruits, like flawless melons and grapes.” These fresh picks were not only visually striking to him but also represented “a form of art and craft.” This exposure to perfect produce inspired his latest artistic focus on everyday food items. Joseph reflects,...
Published By Cleartwo14th August 202411:25 AMPrimark has unveiled a rebrand developed by its creative agency VCCP, featuring subtle adjustments to its logo and the introduction of new graphic elements. The logo changes centre on a wider type family called Primark Basis, developed by the Colophon foundry. The word mark’s weights have been increased, and the lock-up has been re-kerned to...
Published By Cleartwo22nd August 20242:27 PMElmwood London has teamed up with Mars Wrigley to deliver an energetic brand refresh for Skittles. The updated packaging features a fresh typographic twist, enhanced vibrancy in the signature rainbow, and a new layout that creates a flowing visual effect. The goal was to establish a stronger sense of continuity for Skittles globally, as the...
Published By Cleartwo30th August 20244:04 PMThe creative agency Household has taken on an intriguing project with Pentathlon GB, the national governing body for the Olympic sport of modern pentathlon. As Pentathlon GB seeks to modernise and attract new audiences while deepening connections with existing fans and athletes, they decided not to rebrand themselves but instead enlisted Household to design a...
